Can new businesses beat older ones in Google Ranking?

If your business is brand new — can you actually outrank your competition who have been around for 10 years? The answer is yes. And here's exactly how.

Google actually rewards relevance, activity and trust much more than simply age or the sheer amount of reviews.

1. Most businesses set up their Google business profile and never touch it again. So set up and fully optimize your google business profile, add photos and posts every week, and reply to all reviews. Activity beats age every time.

2. Ask your customers to leave a review. Getting 2 reviews every week consistently is way more impactful than having 100 reviews, but the last one was 2 years ago. This shows Google a high level of trust.

3. Google ranks individual pages, not entire websites. Make a page on your website dedicated to something very specific that targets a niche local keyword. Something like mobile dog grooming in London, or emergency locksmith in Glasgow, whatever is relevant for your business. This way you can outrank a 10 year old business whose site never addresses that specific problem. They might have authority, but no relevance for that search.

The older business has history. You have speed, focus, and no bad habits. When it comes to SEO, that's actually an advantage.

If you're a new business trying to get found on Google — this is exactly what I help with. There is a link in my bio, click that and submit your email address. I will then review your business and send you quick video with 3 more tips tailored to your business, at no charge to you at all. So let’s get started.